MyCampaignApp — a product of MyBusinessApp (Pty) Ltd • Last updated: April 2026
This Notice explains how we obtain, use and disclose your personal information, in accordance with the requirements of the Protection of Personal Information Act (“POPIA”).
At MyCampaignApp, operated by MyBusinessApp (Pty) Ltd, we are committed to protecting your privacy and to ensuring that your personal information is collected and used properly, lawfully and transparently.
MyCampaignApp is a marketing-campaign platform developed and operated by MyBusinessApp (Pty) Ltd, a company duly incorporated in terms of the company laws of the Republic of South Africa.
We collect and process your personal information mainly to provide you with the MyCampaignApp service, to contact you for the purposes of understanding your requirements, and to deliver services accordingly. For this purpose, we will collect contact details including your name, email address, and organisation.
We collect information directly from you where you provide us with your personal details. Where possible, we will inform you what information you are required to provide to us and what information is optional.
Usage information may be collected using “cookies” which allows us to collect standard internet visitor usage information.
We will use your personal information only for the purposes for which it was collected and agreed with you. In addition, where necessary your information may be retained for legal or research purposes. For example:
We may disclose your personal information to our service providers who are involved in the delivery of products or services to you. We have agreements in place to ensure that they comply with the privacy requirements as required by the Protection of Personal Information Act.
We may also disclose your information:
We are legally obliged to provide adequate protection for the personal information we hold and to stop unauthorised access and use of personal information. We will, on an on-going basis, continue to review our security controls and related processes to ensure that your personal information remains secure.
Our security policies and procedures cover:
When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information that we remain responsible for is kept secure.
We will ensure that anyone to whom we pass your personal information agrees to treat your information with the same level of protection as we are obliged to.
You have the right to request a copy of the personal information we hold about you. To do this, simply contact us at the address provided on our website and specify what information you require. We will need a copy of your ID document to confirm your identity before providing details of your personal information.
Please note that any such access request may be subject to a payment of a legally allowable fee.
You have the right to ask us to update, correct or delete your personal information. We will require a copy of your ID document to confirm your identity before making changes to personal information we may hold about you. We would appreciate it if you would keep your personal information accurate.
According to POPIA, “personal information” means information relating to an identifiable, living, natural person, and where applicable, an identifiable, existing juristic person. In addition, MyCampaignApp also includes the following items as personal information:
You have the right to request deletion of all personal data we hold about you. Upon receiving a verified request, we will permanently delete your data from our active systems within 30 days. Backup copies are automatically purged within 90 days.
If you connected a third-party account (such as Facebook) to MyCampaignApp, you can revoke access from that platform’s settings. To also delete data already stored on our side, submit a separate deletion request.
For full instructions, see our Data Deletion page.
If you have any queries about this notice, need further information about our privacy practices, wish to withdraw consent, exercise preferences, or access or correct your personal information, please contact us at info@mybusinessapp.co.za.
MyCampaignApp includes two related features that help tenants build outbound prospect lists:
For prospect data we rely on POPIA s.69 (direct-marketing exemption for existing customers, where applicable) and s.11(1)(f) (legitimate interest in pursuing B2B marketing). For Contact Enrichment the data subject is already in the tenant’s lawfully-held contact list; we are augmenting an existing record rather than collecting a new one.
We do not use these features to collect, store, or process information about consumers (natural persons in their personal capacity) unless that information has been published publicly by the business itself (e.g. an “owner” or “contact us” page).
Each tenant using The Prospector or Contact Enrichment is the “responsible party” under POPIA for any outreach they subsequently conduct using the resulting prospect / contact list. This includes (without limitation) honouring opt-out requests, providing clear sender identification, including an easy unsubscribe mechanism, and responding to data-subject access, correction, and deletion requests within the statutory timeframes.
To enable these features, each tenant must once click an explicit acknowledgement that they accept all risks and liability associated with this use case. We record this acknowledgement permanently with the user’s identifier, IP address, browser user-agent, the verbatim text the user accepted, and the timestamp. This record is admissible in any subsequent legal or regulatory proceeding.
If you are a data subject who believes your personal information has been included in a tenant’s prospect list or used to enrich a contact record on this platform, please email info@mybusinessapp.co.za with your name, email address and (if known) the tenant or sender. We will:
Prospector results and enrichment audit blobs are retained until the tenant deletes them, or for the lifetime of their account, whichever is shorter. Acknowledgement records are retained for 7 years after the tenant ceases to use the platform, for legal-records purposes.
A tenant may withdraw their acknowledgement at any time by emailing info@mybusinessapp.co.za, after which The Prospector and Contact Enrichment features will be disabled for that tenant. Past acceptance records are retained as required for our legal records.